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Mission

Rethink my organisation’s mission to turn it into a mobilising framework

Zoom on case

CONTEXT

RTL Belgium wanted AGILEmaker to help it redefine its mission by making it meaningful and supported by an ambitious vision and strong values. This initiative was born out of the many changes currently facing the media sector: competitors are no longer just national but also global, the way of people consume media and get information has changed significantly, advertisers are looking for hyper-targeting, all the professions of the sector are being redefined, etc. This context of change induces questioning and, as part of the transformation plan implemented within RTL Belgium, many employees have echoed this. Who are we, where are we going, etc., these are some of the questions that have come up time and time again. It soon became clear that the pillars needed to be redefined.

APPROACH

We were able to mobilise 60 people from RTL Belgium through nine workshops in a real bottom-up approach. This work, which was carried out transversally by a large number of employees, was fully supported by the Management Committee. Developing the statements required reflection, exchange, discussion and listening using agile, cooperative, innovative or even playful methods. This resulted in the presentation of the new mission, vision and values of the company to all RTL Belgium employees by the project ambassadors themselves. Appropriation workshops then began within the departments to discuss the different ways of embodying these values on a daily basis and to carry out a strategic and practical reflection aimed at setting up concrete future actions.

The client's word

« Les collègues ont littéralement eu carte blanche pour formaliser ce qui leur semblait être le plus en phase avec leur expérience de l’entreprise. Cette approche “bottom-up” conduite avec l’aide d’AGILEmaker a été le meilleur garant du succès de cette initiative. C’est dans cette même logique qu’elle se poursuivra. Bien plus qu’une nouvelle identité, c’est surtout un signe de ralliement pour tous ceux qui, quotidiennement, œuvrent au sein de RTL Belgium et qui vise à illustrer tout ce qui fait que collaborer au sein de notre entreprise relève d’une expérience véritablement unique. » 
Orélie Fallon, Corporate Communication Manager

Contact us

 

AGILEMAKER BELGIUM

Yves Péters
+32 485 73 93 29
Chaussée de la Hulpe, 166
1170 Brussels
 

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