“Efforts and courage are not enough without purpose and direction” – John F. Kennedy

My career has been devoted to helping companies and their management reconnect with the soul of their organization.
Nothing drives positive organizational outcomes as much as strategy and leadership that are aligned with company culture and identity. When these are in sync, it creates the conditions for organizations to align and perform in truly powerful and meaningful ways.
Companies that have a profound connection with who they truly are – rather than who they pretend to be, are in a stronger position to engage and inspire both inside and outside their organization. Organizational identity establishes a strategic framework that sets the conditions for increased agility, coherence and performance in all the initiatives a company undertakes.